Superior craftsmanship and timeless style.
For over 70 years, Princess Jewelry has maintained the highest standards from diamond mine to lapidation, selecting the purest stones to design its pieces.
Fireworks
AS SEEN ON
Diamonds for Your Life’s Story
Timeless Classics
Our Clients Opinion
"Wonderful experience from start to finish. The earrings I bought are gorgeous and exactly as described. Highly recommend!"
Claudia C.
"The team at Princess Jewelry Shop went above and beyond to help me find the perfect gift. Excellent service and beautiful jewelry!"
Karin H.
"I've bought several pieces from Princess Jewelry Shop, and each one is more stunning than the last. Their jewelry is exquisite!"
Patricia C.
Shop the look
Shop the look
our designer
Meet Janice
Princess Jewelry was founded by Janice Grunwald, a jeweler deeply rooted in a family tradition of diamond trading. Her family's business began when her grandfather migrated from Europe to Brazil, starting a mining and trading enterprise. Over the years, they developed expertise in all aspects of the gem industry, with a particular focus on diamond polishing.
Janice earned a degree in Industrial Design and became a Master Gemologist at the GIA, sharpening her skills in jewelry making. Her collection includes both timeless classics and modern designs that set trends in the industry.